Expansion and growth of business relies on increasing the number of clients by implementing different marketing strategies helpful for business. Referral marketing is a method of promoting the products and services to new customers by word of mouth. Different channels for referral marketing like email, mobile, and social media generate new customer referrals and the focus is on customer retention, not merely customer acquisition. Referrals lead to more customers, which leads to more referrals, the motive is to increase customers which leads to more sales and profit. Many of them rely on referrals of friends and family and relatives for their buying decisions. This simply means that opinions of friends and family is crucial for making buying decisions. Referral business allows us to connect with potential and prospective customers by word of mouth marketing so many companies are following this tactic. Reference business is success because people connect and trust their near and dear
Corona virus pandemic has caused huge financial losses and taken human lives globally. Due to lock-down many companies are closed down and many of them are working remotely to maintain social distancing with an intention to save human lives till we get a vaccination. In this critical situation,many companies has adopted remote work and adopted new technology for survival. Many businesses are closed down gone into bankruptcy and many cases the future remains uncertain. Hence, it is very important to take actions as regards to falling sales and improper supply chain management. This article focuses on what is CFO role amidst this pandemic. 1. Keep your sale-steam active Work from home trend came into the scenario since March after corona started spreading. When people came to know about real threat of corona virus to human life then companies started to give facility of work from home to their employees.Most of the companies failed to provide work from ho