Expansion and growth of business relies on increasing the number of clients by implementing different marketing strategies helpful for business. Referral marketing is a method of promoting the products and services to new customers by word of mouth. Different channels for referral marketing like email, mobile, and social media generate new customer referrals and the focus is on customer retention, not merely customer acquisition. Referrals lead to more customers, which leads to more referrals, the motive is to increase customers which leads to more sales and profit. Many of them rely on referrals of friends and family and relatives for their buying decisions. This simply means that opinions of friends and family is crucial for making buying decisions. Referral business allows us to connect with potential and prospective customers by word of mouth marketing so many companies are following this tactic. Reference business is success because people connect and trust their near and dear