A successful business means having the best product in the market, selling the product by providing the best customer service, retaining customers by gaining customer loyalty. Marketing team is face of the organization and if you care for the customer than there are no chances that the customer thinks of leaving you.This article explains to you how to care for your customers and build long-term relationships for mutual benefit and influence of customer retention during COVID-19. Reduction in marketing costs Overall customer retention cost depends upon the considerable share by marketing costs. This will help to reduce the time and effort to convince customers that your products are best in the market.It is the best practice to retain existing customers which will save the expenditure than acquiring new customers. To increase sales and do up sell or cross sell you have to develop long-lasting relationship with your customers. You can educate your customers about products and servi